By: Lennard M. Goetze, Ed.D
Introduction:In the vast world of cancer advocacy, few have dared to champion a cause so overlooked, so misunderstood, and so deeply stigmatized. Yet, from the shadows of silence and misdiagnosis emerged a fearless voice—Cheri Ambrose. With unwavering determination and boundless compassion, she has dedicated over a decade to shining a light on a rarely spoken truth: men get breast cancer too. As the founder and driving force behind the Male Breast Cancer Global Alliance, Cheri has transformed personal conviction into a worldwide movement of awareness, support, and lasting change.
Champion of the Voiceless: A Legacy of Bold Compassion
Cheri Ambrose is not a breast cancer survivor herself, but her deep empathy and fierce sense of justice have propelled her to become one of the most important voices in male breast cancer advocacy today. Her story is one of resilience, advocacy, and most of all, humanitarianism. Since 2013, Cheri has committed herself to bringing a voice to those who were silenced by stigma, isolated by fear, or dismissed by systems rooted in bias.
What began as quiet outreach and a desire to fill an information void soon evolved into a full-fledged mission. As she met more men and families grappling with the confusion of a “women’s disease” diagnosis, Cheri saw the devastating effects of societal misunderstanding: late diagnoses, lack of access to clinical trials, emotional alienation, and a complete absence of male representation in public health discussions. For many of these men, Cheri became their first source of validation—and their fiercest advocate.
In 2014, recognizing the urgent need for a centralized resource and community, Cheri founded the Male Breast Cancer Coalition (MBCC), a first-of-its-kind virtual haven for male survivors, caregivers, medical professionals, and advocates. What started as a grassroots initiative quickly gained national attention. The coalition became a beacon for those living in silence, providing not only practical information but also human connection and hope.
By November 2021, the MBCC had grown into a global network, prompting the formation of the Male Breast Cancer Global Alliance (MBCGA). This evolution reflected both the rising number of voices joining the cause and the growing credibility of Cheri’s leadership in the medical and advocacy communities. MBCGA expanded its focus to include not just support, but also scientific collaboration, research advancement, and clinical inclusion. Under Cheri’s guidance, MBCGA now connects survivors, researchers, clinicians, and pharmaceutical leaders from around the world to revolutionize care for men with breast cancer.
Cheri’s humanitarian work doesn’t stop at awareness—it takes tangible form in systemic change. She has been a leading force in persuading pharmaceutical companies to include men in the labeling of breast cancer medications once thought suitable only for women. Through persistence and strategic partnerships, she has opened the door for men to be included in clinical trials, long denied to them due to outdated gender assumptions. Her work not only helps save lives—it rewrites the rules of inclusion in modern medicine.
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More than an advocate, Cheri is a mentor and mobilizer. She has trained and developed hundreds of survivor representatives—men who now share their stories in hospitals, classrooms, government hearings, and international summits. These men, once voiceless, are now empowered leaders in their own right, thanks to Cheri’s vision and coaching. Their voices form a chorus that breaks through stigma, reshaping public understanding one conversation at a time.
In recognition of her tireless work, Cheri was awarded the Heart of Advocacy honor by the National Consortium of Breast Centers. This prestigious award reflects not just her achievements, but the genuine passion and humanity she brings to every aspect of her mission.
Beyond advocacy, Cheri plays a critical role in the broader cancer awareness movement. As Co-Editor of the New York Cancer Resource Alliance (NYCRA), she contributes to and curates a variety of health and wellness publications including Prevention101.org, NYCRA News, Health Scan News, and First Responders Health Report. Her writing and editorial work amplify her mission, reaching a wide array of professionals, patients, and policy-makers with essential health information and survivor stories.
Cheri is also a graduate of the National Breast Cancer Coalition’s PROJECT LEAD program, and she continues to serve as a key presence at major health summits such as the National Comprehensive Cancer Network Summit, ASCO, SABCS, and the ABC Global Conference in Lisbon. At each of these platforms, she represents not only male breast cancer patients, but all those fighting for recognition and equality in healthcare.Building a Global Network of Support
Under Cheri Ambrose's leadership, the MBCGA has cultivated a robust network of partnerships with organizations dedicated to providing comprehensive support for men diagnosed with breast cancer. These collaborations aim to address the multifaceted needs of patients, from emotional support to financial assistance.
Recognizing the financial burdens that often accompany a cancer diagnosis, the MBCGA partners with The CARE Project, Inc., a nonprofit organization founded by a breast cancer survivor. The CARE Project's MEN 2 Program offers financial assistance to male breast cancer patients, covering essential expenses such as insurance co-pays, utilities, rent, groceries, fuel, and transportation to and from treatment. This support allows patients to focus on healing without the added stress of financial hardship.
Educational Resources and Awareness Campaigns
To promote early detection and awareness, the MBCGA has developed multilingual Self-Exam Cards for Men, available in nine languages, including English, Spanish, French, Italian, Dutch, German, Portuguese, Hebrew, and Polish. These cards provide easy-to-follow diagrams and instructions, highlighting warning signs and risk factors specific to men. The initiative is supported by pharmaceutical companies such as Daiichi Sankyo, Inc., Lilly, and Pfizer.
The MBCGA collaborates with leading healthcare institutions to advance research and clinical trials focused on male breast cancer. By bringing together patients, researchers, clinicians, and oncologists, the alliance aims to improve treatment options and outcomes for men diagnosed with the disease.
In its mission to provide holistic support, the MBCGA partners with organizations such as Imerman Angels, which offers one-on-one support to cancer patients and caregivers through a network of trained Mentor Angels. These mentors provide emotional support and guidance, helping patients navigate their cancer journey. Additionally, the alliance collaborates with Learn Look Locate, an organization dedicated to breast cancer education and support. Together, they work to increase awareness, provide educational resources, and connect patients with support networks.
Conclusion:
Cheri Ambrose’s legacy is not defined by accolades or titles—it is defined by lives changed, silences broken, and injustices righted. In a world where the voices of the marginalized are often drowned out, she has become a force of amplification. Her compassion is bold. Her fight is personal. Her impact is global.
She has stood up for those who were told they didn’t belong in the breast cancer narrative, and through her, they now have not only a place—but a platform. From living rooms to research labs, from local communities to international health councils, Cheri has made one thing clear: breast cancer doesn’t discriminate, and neither should we.Cheri Ambrose is more than an advocate. She is a changemaker, a humanitarian, and a beacon of hope for those navigating the darkest moments of their lives. In giving a voice to the voiceless, she has forever changed the story of male breast cancer—for the better.
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For more information about the MALE BREAST CANCER GLOBAL ALLIANCE PREDISPOSITION TESTING PROGRAM, contact us at: www.mbcglobalalliance.org or contact our hotline at: 516.522-0777
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THIS MESSAGE IS BROUGHT TO YOU BY THE MALE BREAST CANCER GLOBAL
The Male Breast Cancer Global Alliance (MBCGA) is leading the charge in awareness, education, and support for men affected by this disease. This organization has built a worldwide network of survivors, advocates, researchers, and healthcare professionals working to shatter the stigma and silence surrounding male breast cancer. They’ve played a crucial role in pushing for more inclusive research, advancing public health messaging, and ensuring men have access to the resources they need. Through tireless advocacy and collaboration, MBCGA has helped get male breast cancer recognized in global cancer policy and has elevated the voices of countless survivors. Their data-driven campaigns and survivor-led storytelling have reached millions, and their partnership with Bard Diagnostics is all about scaling that impact through accessible genetic testing.
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The first official newsletter from the Male Breast Cancer Global Alliance, launched in proud partnership with AngioMedical Media and the Integrative Cancer Resource Society. Rooted in the belief that education is power, UNCOVERED delivers essential news, scientific updates, and survivor stories to inform and inspire. Each issue is packed with the latest in male breast cancer research, treatment innovations, and advocacy efforts from around the globe. Whether you're a patient, caregiver, or medical professional, UNCOVERED is your trusted source for facts and forward-thinking perspectives. Join us in uncovering the truth—and empowering lives through knowledge. (visit our regularly updated Newsletter)
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The INTEGRATIVE CANCER RESOURCE SOCIETY is a self-funded (Linkedin Based) independent volunteer group of non-profit foundations/charities, researchers, educators, community leaders and survivors. Under the spirit of collaboration and partnership, we are joined to bring a new level of support to cancer patients, survivors and all those seeking current information about cancer care. We form a unique network of support for one another- while driven to help those who need additional resources, technical updates or empowerment on the road to recovery. ICRS uses the power of the "interweb" to reach a global audience and a network of resources beyond our local borders. We have engaged some of the most impressive minds, perspectives and resources and enjoyed the exchange of vital information that is useful to all. Thanks in part to digital collaboration, these "foreign" connections have always been a part of our cancer crusade, now joining us in what we call "BORDERLESS MEDICINE".
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